The Great Circular Deception
No one, in the apparel industry, really wants what's best for us. And nobody, in the above industry, cares about the condition of workers and environmental sustainability. But there's no doubt that They All want something from us. And the thing They really want is more than our money; They aim to control our desires. They make us swallow pills whose names engraved on them we have to learn by heart. All of a sudden, we small retailers, we had to learn words like lifestyle, brand awareness, ad strategies. The best that can happen to us is to finance the absurd circle that fuels our artificial desire to buy Their products. Because yes, there are worse things. There is an Italian company that distributes jackets made in China whose quality is rather mediocre, if not low, but whose brand has an inexplicable charm in the region where I live.